#27 Lancia TrendVisions: art, design and lifestyle.
Lancia TrendVisions project was born with the purpose of improving the brand Lancia through Art, Design and Lifestyle, with a strong bond of intent, tastes and passions with Lancia's target.
Why the brand Lancia decided to build a website about Art, Design, Lifestyle?
Fashion design and lifestyle are worlds of their spear, and a magazine about these three areas seemed a natural continuation of this brand.
What Lancia TrendVisions is talking about and what kind of work it carried out?
Angelini Design, with Lancia, has specifically created a studio made up of creative young designers recently graduated, with the aim of reaching online content, but also to create them. We have also developed an extensive network of contacts with universities of international design in order to reach students, one of the primary targets of this site.
In which areas did you find greater success?
Fashion and design are the areas where we can more easily find content, original and innovative. However, among all the sections, the one that has responded most positively to the level of visitors is "theirvision", and the interviews with designers and industry experts.
How do you use different channels of social communication?
The tool we use less are videos, and this is something we want to improve during this second year of operation on the site.
Our Facebook profile is used to involve our community and to provide daily insights that usually do not appear on the site through the sharing of links to external sites. The newsletter is a sort of reminder.
Finally, how much is important to find international art and design talents?
The strength of this project is based on talent scouting. The real challenge of this project is being able to provide every day new names of talented young designers and at the same time, not yet discovered by other competitor sites. In this project we are helped by our trend hunters. By targeting the promotion of talent, Lancia wants to give its daily contribution to the emergence of the value of the young designers of tomorrow.
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| Sculpture by Kozo Yano |
Fashion design and lifestyle are worlds of their spear, and a magazine about these three areas seemed a natural continuation of this brand.
What Lancia TrendVisions is talking about and what kind of work it carried out?
Angelini Design, with Lancia, has specifically created a studio made up of creative young designers recently graduated, with the aim of reaching online content, but also to create them. We have also developed an extensive network of contacts with universities of international design in order to reach students, one of the primary targets of this site.
In which areas did you find greater success?
Fashion and design are the areas where we can more easily find content, original and innovative. However, among all the sections, the one that has responded most positively to the level of visitors is "theirvision", and the interviews with designers and industry experts.
How do you use different channels of social communication?
The tool we use less are videos, and this is something we want to improve during this second year of operation on the site.
Our Facebook profile is used to involve our community and to provide daily insights that usually do not appear on the site through the sharing of links to external sites. The newsletter is a sort of reminder.
Finally, how much is important to find international art and design talents?
The strength of this project is based on talent scouting. The real challenge of this project is being able to provide every day new names of talented young designers and at the same time, not yet discovered by other competitor sites. In this project we are helped by our trend hunters. By targeting the promotion of talent, Lancia wants to give its daily contribution to the emergence of the value of the young designers of tomorrow.
